Sitka Technology Group

Matt Deniston

CEO and Cofounder

CEO and Cofounder
(503) 808-1204

From his humble beginnings as a Lego geek, and later Human Factors Engineer, Matt has become an expert at designing systems focused on people. He loves covering the spectrum from user’s high-level goals all the way to the day-to-day. “In Sitka's early years we just sketched possible solutions on the whiteboard. Nowadays, the problems are hairier, but so rewarding to solve.” Those whiteboard solutions now make their way to customers in the form of "broadsheets" – ask Matt about those and it’s like putting a quarter into a 90’s video game. A broadsheet is a unique technique Matt developed to echo back the requirements customers identify during discovery workshops – here’s one from our work with Montana's Sage Grouse program [PDF].

All-in-all, Matt considers himself extremely lucky – perhaps best captured by one of his favorite writers and personal heroes, Wallace Stegner, “You'll do what you think you want to do, or what you think you ought to do. If you're very lucky, luckier than anybody I know, the two will coincide.”

Matt serves as the board secretary of WaterWatch, a local non-profit that protects and restores flows in Oregon’s rivers. He has a B.S. in Engineering Science with a concentration in Industrial Engineering from California Polytechnic State University, San Luis Obispo. He also spent a year of college at Kingston University in London.

Matt lives in Portland with his wife, two kids, three chickens, and a rabbit. He enjoys biking, fly fishing, kayaking, rugged travel, soccer, writing, board games, and hanging out with family. Matt’s Spanish is passable, partly due to spending a year on his bike in South America. Best places to eat in Portland? The Observatory, Higgins, Ned Ludd, and Trifecta (which, alas, is no more!)